Brookes Sports:
“brand identity design”
“You’ll never know what you’re capable of until you take that first step and just go for it.”
-Natasha Hastings
This project aims to design a distinct brand identity for Brookes Sport and create an athletic essence that shows perseverance, consistency, and hard work that represents our University. With Brookes Sport, the range of sporting, recreational, and leisure facilities to students, staff, and local communities is widely accessible. Thus, to reach a bigger audience, we changed a few things by choosing powerful elements within the brand identity toolkit.
The logo is a representation of the letters “B” and “S” connected together to showcase Brookes sports in a renowned way. We are aware of the major modification to the current Brookes sports logo; we changed quite a lot of elements. However, we genuinely believe that it still carries the essence of the University with a more modernistic and futuristic design that would definitely help promote the Brookes sports brand.